Internet Communications Specialist

During an ad-hoc sit down recently with an associate, we were discussing all of the Internet based activity that is occurring related to a particular non-profit that we work with.  As we discussed how the relationships that were being built as a result of all of this activity might be developed and enhanced, we realized that there is enough activity that either exists externally or is possible internally (implemented by the organization) that it could justify a full-time position. 

The Engaged Website

There is a four word phrase that we use as our development philosphy here at work, “Find, Win, Keep, Lift“.  This describes the process of donor relationship development and probably is not unique to our office.  I got to thinking this morning about how this philosophy should be applied to a non-profit’s website and internet strategy.

Email is Dead!

Or at least dying.  Seems like a strange thing for me to be saying here but there are studies showing the dying use of e-mail, especially among teens.  And what does that mean for those of us in the development world?

In A Pit

Please bear with a small digression with this post.

I recently received the first chapter to a new book written by fellow blogger Mark Batterson who is the Lead Pastor at National Community Church.  The book is titled In A Pit With A Lion.  I can’t wait to get my hands on the full book.  Mark starts with an obscure passage of scripture found in the Old Testament book of II Samuel.  The story of Benaiah who chased a lion into a pit and killed it. 

I am intriuged by the premise of the book.  Who would actually chase a lion into a pit and kill it?  No gun, no car, no backup.  But in the risk of doing so, Benaiah ended up as King David’s bodyguard.

Mark has a great writing style and I suspect that much of the book, while using the examples of every day people, will be intensely personal.  I can certainly say that I resonated greatly with this opening chapter.

The biggest regret you may have at the end of your life is the risk that you didn’t take – the lion you didn’t chase.  Maybe it is time to “go for it” and start chasing the God-ordained opportunities that cross your path.

I strongly recommend you grab a copy of this book.  I truly believe your life will be blessed for doing so.  You can find the book on Amazon.