Comments on: The Engaged Website http://randomthings.wordpress.com/2006/10/19/the-engaged-website/ Development, the internet, and technology with a bit of randomness thrown in Thu, 29 Oct 2009 22:40:40 +0000 http://wordpress.com/ hourly 1 By: Craig http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-775 Craig Sun, 11 Feb 2007 22:52:59 +0000 http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-775 As I have been thinking about engagement, a key issue has been how to measure, then adjust, the content of the site (or any media, including interpersonal or WOM). The work I am doing with some clients in the health field was recently described here. If you are not 'involving' people in your issue and content, it becomes a black box (for me anyway) as to how you keep and lift them. http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/01/moving_towards_.html Response: Craig, I agree - the measurement issue is one of the hardest to deal with. The key is engaging your donors in a way that they are communicating with you. They will give you clues to what they want to see on the website. In addition, you should be surveying them periodically to find out if you are delivering information that they value. As I have been thinking about engagement, a key issue has been how to measure, then adjust, the content of the site (or any media, including interpersonal or WOM). The work I am doing with some clients in the health field was recently described here. If you are not ‘involving’ people in your issue and content, it becomes a black box (for me anyway) as to how you keep and lift them.

http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/01/moving_towards_.html

Response: Craig, I agree – the measurement issue is one of the hardest to deal with. The key is engaging your donors in a way that they are communicating with you. They will give you clues to what they want to see on the website. In addition, you should be surveying them periodically to find out if you are delivering information that they value.

]]> By: philanthropyOz Blog » IT in the Nonprofit Sector http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-762 philanthropyOz Blog » IT in the Nonprofit Sector Wed, 31 Jan 2007 01:52:08 +0000 http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-762 [...] is a catchphrase that seems most relevant to fundraising organisations seeking to ensure donors return frequently to their website, but the general gist of the term is just as relevant to philanthropic funders aiming to share [...] [...] is a catchphrase that seems most relevant to fundraising organisations seeking to ensure donors return frequently to their website, but the general gist of the term is just as relevant to philanthropic funders aiming to share [...]

]]> By: nfp 2.0 » Blog Archive » Engagement is (not) made to measure http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-749 nfp 2.0 » Blog Archive » Engagement is (not) made to measure Mon, 29 Jan 2007 16:17:29 +0000 http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-749 [...] why all the talk about social media measurement? Well, it’s one thing to have an engaged website, but more and more the action takes place in other places, in existing communities and social [...] [...] why all the talk about social media measurement? Well, it’s one thing to have an engaged website, but more and more the action takes place in other places, in existing communities and social [...]

]]> By: marc sirkin http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-129 marc sirkin Fri, 20 Oct 2006 12:44:16 +0000 http://randomthings.wordpress.com/2006/10/19/the-engaged-website/#comment-129 The best insights are always the ones that make you say "of course!" Marc The best insights are always the ones that make you say “of course!”

Marc

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