Church of the Customer provided a great diagram about how prospects are converted to fans and the cycle starts over again. I believe the original created by Gino can be found on the Brains On Fire Blog. This is a powerful diagram worth considering as you think about communication strategies to constituents and prospective donors.
Turning donors to fans! But I wonder if the word fan is strong enough. In this case I prefer the full word – fanatic. A little more “aggressive”.
Admittedly this is kind of a “drive-by” posting. I will try to expand more later.
I met with a couple of people over the last couple of weeks from different small organizations. During the conversation with both of them, the discussion came around to the topic of choosing a donor database. There are many choices out there and each one plays a role for the organization that chooses it at the time it is chosen. It is worth considering periodically whether or not the software you are currently using continues to meet the needs of your organization.
Here are a few that are worth looking at if you are in the market for a database solution:
This is hardly an exhaustive list as there are many more out there. Some good, some bad.
There are many things to consider when looking at a solution for your organization. I am not sure that I could do justice to the discussion here but let me lay out just a few things to consider when evaluation new software:
Maybe this helps. Maybe it muddies the water a bit. Comments?
