Okay, this should be easy. Simple attention to detail. But how often do we skip a simple step and end up looking like complete morons?
I received a postcard in the mail today here at work. In fact, we received 10 of them. A consulting company marketing themselves as a grant writing and funding consulting service. But they blundered. They had our address attached to 10 different individuals and companies. I assume that something went wrong in their mailmerge process. But apparently nobody thought to do any quality checking on their mailing. Or on their data entry earlier. Not a good way to build confidence. Or a customer base.