Here is an illustration of how donors might interact with your website. This diagram was originally created to provide a visualization of some concepts that we were trying to communicate to some others here in the office. I doubt it takes into consideration all of the ways that interaction might occur. For instance I have not included RSS on the diagram or del.icio.us or other socialization tools. (As I write this I am making a mental note to go back and update the illustration.)
But I think it makes the point that I have been trying to communicate through other posts – think strategically about all of the donor touch points you have to encourage donors to make use of your website and to interact with it. You will be amazed at the returns you start to see from your website activity.
You may need to download the picture so that you can view it in a larger format. Sorry for the upload quality. Will work on it again.