Marketplace technology can help you reach millions. Without spending a dime! Okay, a little overblown claim, but think about it a little. The internet today allows individuals to access information that previously would have taken months if not years to accumulate. So how does a non-profit stand out in the glut of available information? By using technology that allows people to connect! And keeps them coming back. Technology will provide the access. It is up to you to create the content that will keep them connected.
Here is a great article on a concept called Godcasting. I like the concept because again, it places resources in the hands of your constituency that hopefully they will find helpful and bring them back to your website. This is done in a number of ways from the more sophisticated “self-hosted” to the uploading onto service sites such as iTunes. Mark Batterson’s church in D.C. is a great case study in the strategic application of technology for reaching his particular constituency. Check out his blog for more information.
Now, going back to my earlier comment about doing it all without spending a dime. Resources like WordPress.com are great for getting started and testing new concepts. Adding a blog to your website can be done without having to create much in the way of infrastructure. You can create the blog on WordPress, Blogger, or other hosting site and then just provide the link on your website. And it’s free. You can then test the concept and adjust as needed before full implementation.