Random Thoughts on Life and Work

August 24, 2006

On The Cutting Edge

Filed under: Charities,Charity,Non-Profit,Promotion — Darren Mullenix @ 9:17 am

Just a quick post on something radical that has some unexplored potential in the non-profit world.  Video game promotion.  A 2004 article on MSNBC pointed to a Nielsen survey that stated “a startlingly high 70 percent said they favored in-game product placements.”  And that was over two years ago.  Toyota is taking the concept to a new level with this program for the 2007 Yaris.

Obviously some games are appropriate for non-profit promotion and others are not.  But in the world in which we live today, is there room for recognizing the good work of non-profits in the gaming world and maybe encouraging a fresh look by those who often “live” in the electronic realm?  The concept gives me all sorts of vibes of potential.  And I dare the corporate world to try to do some good with the advertising dollars they are generating.  (Hint:  Free spots.)

Just a thought.

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Update – 10/11/06 – Found this article through Beth’s Blog about Second Life.  Is it coming to being?  Not sure – but what a concept. 

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1 Comment »

  1. You should check out second life. TechSoup has weekly meetings for nonprofits. Come join us!

    Comment by bethkanter — October 11, 2006 @ 10:41 am | Reply


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