Just a quick post on something radical that has some unexplored potential in the non-profit world. Video game promotion. A 2004 article on MSNBC pointed to a Nielsen survey that stated “a startlingly high 70 percent said they favored in-game product placements.” And that was over two years ago. Toyota is taking the concept to a new level with this program for the 2007 Yaris.
Obviously some games are appropriate for non-profit promotion and others are not. But in the world in which we live today, is there room for recognizing the good work of non-profits in the gaming world and maybe encouraging a fresh look by those who often “live” in the electronic realm? The concept gives me all sorts of vibes of potential. And I dare the corporate world to try to do some good with the advertising dollars they are generating. (Hint: Free spots.)
Just a thought.