In one of my much earlier posts, I suggested that non-profits need to move away from thinking about their website as an expanded brochure and to move into using the web as a networking, interactive tool. In essence, begin moving into the world of Web 2.0. Yesterday I ran across an extension of this concept.
Taking advantage of the various social networking sites already available may lead to an audience that may not even be considered through existing traditional communication streams. Take for instance the phenomenon of Google Video or YouTube. Not every non-profit uses video as a medium for communicating with their constituency. However, for those that do, YouTube and Google Video offer an amazing opportunity to open the door to people searching for content that interests them. And if you already create versions of your video media for digital consumption, placing that content on one of the social networking sites is basically free. You can even sign up for a higher level account to upload longer movies.