I have been off for a bit and will probably continue to be a bit sporadic. Our heavy season with Combined Federal Campaign events is heating up and it means I am travelling a bit more than I normally do. In fact, a lot more.
I thought I would post a bit of birthday fun. My wonderful wife blessed me with the birthday present of a lifetime on Friday last week. 18 laps with the Richard Petty Driving Experience. I got to drive in a fully prepared NASCAR race car and go just as fast as they would let me. Woohoo. 144mph makes a mile and a half go by really fast! I well realize that isn’t close to what the big boys do but it sure was fun for me. Also gave me a new perspective on what they do week after week.
One of the interesting things that I noted during the afternoon was the prominence of the promotion for the Victory Junction Gang Camp. This is the camp that was started by the Petty family to provide a fun experience for kids with terminal illnesses. There was a promotion during the video time, there was a “spare change” collection bin in front of the merchandise truck, and there were other opportunities throughout the day. It was wonderful to see the use of a corporate type activity to promote the camp. Various drivers and parts of NASCAR are heavily involved in the camp.
From a non-profit perspective, NASCAR provides a huge audience for promotional opportunities. We have had the opportunity in the past to network with a couple of the teams who provided some promotion for us in the past. It has been a wonderful relationship but unfortunately somewhat shortlived. Maybe some of you marketing gurus can figure out a way to build a relationship in the NASCAR world that really makes sense.