Random Thoughts on Life and Work

September 28, 2006

Gifts Where You Can Get Them

Filed under: Charities,Charity,Donations,Marketing,Non-Profit,Promotion,Strategy — Darren Mullenix @ 7:50 am

We are now heavily into our Combined Federal Campaign season.  Hence the reason for somewhat sporadic postings over the next few weeks.  That and the fact that I may be facing surgery on my knee.  But that is another story.

The Combined Federal Campaign, for those of you not familiar with the process, is an opportunity for federal employees to meet representatives of non-profit organizations at various charity fairs around the country.  Federal offices such as the Pentagon and the Dept. of Transportation in Washington DC, the Bulk Mail facility in Michigan, and many, many more organize these fairs and encourage their staff to make contributions through payroll deduction.  It is all coordinated out of the Office of Personnel Management in DC. 

There is a fairly involved paperwork process that has to get filed (dealing with the government, who would expect anything different?) but as long as the paperwork is done correctly, every non-profit is eligible.  We try to send staff to 10 – 12 events each year and provide information about what we do.  We have seen gift income from this segment really grow over the last 3 years as we have actively participated.  In addition, we take advantage of advertising opportunities in federal publications to keep our name in front of donors as much as possible.  Here are a few key thoughts to keep in mind as you contemplate participation in the CFC.

  • If you are a local charity, keep your participation to local events to the extent that you can.  No sense in throwing resources at an event in Seattle if you are located in Denver.
  • If you are a national charity, choose your events wisely.  Locations where you have concentrations of donors can provide additional opportunities to interact with friends of your organization.
  • Charity fair opportunities should be viewed as an opportunity to provide information to non-donors and an opportunity to thank those who are already your donors.
  • Provide information that gives a good overview of what your organization does and how a person might participate both financially but also as a volunteer if those opportunities exist.
  • Donors have the option to provide their names and addresses to you or not during the pledge process.  Recognize that your opportunity to contact them may be limited.
  • Your giveaway(s) should provide a clear link to your website and more information about your organization.
  • Provide your CFC number (provided upon successful registration with the CFC) on your website.
  • Track your results.  Be aware that it will take some time for the gifts to materialize as it is a pledge process and there is a fairly lengthy delay.

The CFC events are free to attend.  You just have the costs of travel and materials.  They really are a great opportunity to meet and thank your donors and to meet your contemporaries. 

Advertisements

2 Comments »

  1. How does one find out about these events in which NPO’s can attend and provide informaation about our activities? I can’t find anything on the CFC site

    Comment by jean — October 17, 2006 @ 11:34 pm | Reply

  2. Jean,

    There are two ways to find out about the events. One is to be invited by the local event coordinator directly. This is usually because they are already familiar with you in some way. The second is to be a member of a federation. The federation membership has lots of advantages and is a good way to go. I would recommend Christian Service Charities and Neighbor to Nation. There are others but these are the ones that I am most familiar with.

    Comment by rallyfan — October 18, 2006 @ 8:46 am | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: