One of the arts of non-profit internet management is to evaluate the level of connections that you have with your constituency. As often as not, the organization does not think beyond their own website and evaluate other opportunities to connect with their constituency. There are so many tools available now that it takes some cognitive effort and planning to think through the various alternatives. Stephen Knight posts a great article/critique of the use of video blogging by one of my favorite charities. What is interesting about the article is the focus on being more connected. The use of video is something that I have mentioned in the past. However, Samaritan’s Purse has stuck with their own website without expanding to alternative connections such as Youtube or Google Video.
Photographs sitting in a locked file aren’t helping to spread the word about your cause. Make your pictures available and let them tell your organization’s story.
Allison H. Fine has written a great article in The Chronicle of Philanthropy regarding non-profits and the art of connecting to their constituency in the digital age. The article can be found here or, in case the link gets broken, here is a .pdf version from The Chronicle. For strategy consideration, it is important to review the questions that she provides at the end of the article. I think they are good thought conditioners to help merge the internet strategy with the overall offline strategy.