Random Thoughts on Life and Work

January 16, 2007

Enhancing the Donor Experience

I had the privilege last week of presenting with my good friend Foster Chase of MinistryLinq at the annual Christian Stewardship Association conference in Dallas, TX.  The title of our presentation was e-Relationships: Using Internet Technology to Enhance Constituent Relationships.  Our audience was made up of primarily development professionals looking for new ideas on web based development.  (At least that is what we hoped the audience was made up of.) 

One of the hardest things with this presentation was to boil down all the thinking that has been going through my head over the last year or so.  Basically settled on presenting some basic concepts for people to consider when thinking through the issue of how to better make use of the internet in ongoing development efforts. 

Spent a good piece of the time on strategy considerations.  The root of the challenge is to think through what you want to accomplish through the internet and then to drive the choice of tools based on the strategy that is set.

We spent time of the following basic tools:

  1. Basic web design
  2. RSS
  3. Blogging
  4. Email
  5. The Giving Page

I think blogging probably sparked the most interest and discussion but hopefully some strategy nuggets were absorbed as well. 

Here is a .pdf version of the presentation.  Hopefully something is of use to you.  Please post a comment if you would like to use any of the material or discuss it in any way.  



  1. Your presentation looks great–did you get a good response from people? I’d be curious to know more about their interest in blogging. I keep trying to understand if the biggest barrier is lack of information or if there’s something inherent in the tools themselves that puts people off. Did you get a sense of people’s willingness to try the new media stuff?

    Comment by Michele Martin — January 30, 2007 @ 1:26 pm | Reply

  2. Thanks Michele. There did seem to be a lack of understanding about blogs. I tend to think the barrier has more to do with the strategy than anything else. The decision making about how to use it and what is gained is the real sticking point. I think we in the NP world tend to be reluctant to become “informal” with our communication methods.

    Just some thoughts.

    Comment by rallyfan — January 30, 2007 @ 2:41 pm | Reply

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