Church of the Customer provided a great diagram about how prospects are converted to fans and the cycle starts over again. I believe the original created by Gino can be found on the Brains On Fire Blog. This is a powerful diagram worth considering as you think about communication strategies to constituents and prospective donors.
Turning donors to fans! But I wonder if the word fan is strong enough. In this case I prefer the full word – fanatic. A little more “aggressive”.