Random Thoughts on Life and Work

August 9, 2007

Turning Prospects to Fans

Filed under: Non-Profit — Darren Mullenix @ 2:42 pm

Church of the Customer provided a great diagram about how prospects are converted to fans and the cycle starts over again.  I believe the original created by Gino can be found on the Brains On Fire Blog.  This is a powerful diagram worth considering as you think about communication strategies to constituents and prospective donors. 

Turning donors to fans!  But I wonder if the word fan is strong enough.  In this case I prefer the full word – fanatic.  A little more “aggressive”.

Cylce Of A Fan


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