Random Thoughts on Life and Work

October 25, 2007

The Wired Advocate

Michelle Martin over at Bamboo Project has written a great post about the “Wired Fundraiser.” 

Point #2 – Not Every Wired Fundraiser Is A Champion – is important to note.  However, I would add a correlary that additional storytelling in the marketplace is a good thing.  No matter if one person or 50 people hear it.  And the advantage to the ‘wired process’ is its cost effectiveness.  In the end, what has it truly cost the organization to have someone tell the story for them? 

She hits the nail on the head with point 4.  Smart Charities Embrace the Wired Fundraiser.  Many charities struggle with the issue of control of the message.  It is difficult to lay your message in the hands of others and let them tell your story.  But done correctly, this can be a huge gain for your organization, more than offsetting any potential minimal damage that might be done.

Check it out.

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1 Comment »

  1. Hiya,

    I’m on the board of the organization that I’m raising money for on my blog. There was some initial concern by the .org, so I went off and just did it with a small project. Then, I when entered the Yahoo for Good Contest last year – and we collectively raised $50,000 plus matched by Yahoo with another 50,000 they are sold. I’ve had a half dozen other people on the board — who are not young geeks by any stretch of the imagination – ask me to teach them blog.

    Comment by Beth Kanter — October 26, 2007 @ 9:07 am | Reply


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