Michelle Martin over at Bamboo Project has written a great post about the “Wired Fundraiser.”
Point #2 – Not Every Wired Fundraiser Is A Champion – is important to note. However, I would add a correlary that additional storytelling in the marketplace is a good thing. No matter if one person or 50 people hear it. And the advantage to the ‘wired process’ is its cost effectiveness. In the end, what has it truly cost the organization to have someone tell the story for them?
She hits the nail on the head with point 4. Smart Charities Embrace the Wired Fundraiser. Many charities struggle with the issue of control of the message. It is difficult to lay your message in the hands of others and let them tell your story. But done correctly, this can be a huge gain for your organization, more than offsetting any potential minimal damage that might be done.