Random Thoughts on Life and Work

November 2, 2007

Blogging Employees

One of the challenges that organizations face with the growth in social media and the blogosphere is the issue of employees blogging about their work.  I had an interesting discussion with a staff person from an international non-profit.  This person raised the issue from a security perspective.  There is a certain amount of risk in allowing an individual to blog about their work from a country that may have security issues.  The knee jerk reaction was to create a policy that would govern what blogging was allowed, what wasn’t, or would cut it off altogether.  I think after some discussion, I was able to share some insights about the value of training rather than policy and the value to the organization to have staff tell the “real-time” story of what is being accomplished.  Here are some points to consider:

  1. The personal voice of a staff member can have huge impact to their immediate circle and beyond.
  2. Be cognizant of the potential danger for staff who live in risky areas of the world.  Communicate that danger to those who are headed to those areas of the world.
  3. Train your team members to communicate clearly.
  4. Consider providing a centralized avenue for blogging with minimal controls.
  5. Be clear about what is not acceptable. 
  6. Recognize that short of termination, you really can’t stop the blogging. 
  7. Remember, that for many, blogging may be cathartic and a way of releasing the stress of the work place.

I hope that helps.

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1 Comment »

  1. I think number 3 works best for this sort of situation. You can’t really stop a person from blogging especially if he or she has already started. As you said, it’s a way of releasing stress and prohibiting such an act would only induce a more rebellious attitude. By training employees to communicate clearly, they can avoid getting into sticky situations and still have the freedom to rant or rave about work.

    Comment by jen_chan, writer MemberSpeed.com — December 3, 2007 @ 8:08 am | Reply


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