I imagine this week’s show will be discussed ad naseum throughout the blogosphere today and tomorrow. Oh well. Thought I would add my two cents.
While I am impressed with the effort that is put forth into highlighting the plight of so many in Africa and here in the US, I still can’t help but wonder how the mix of celebrity “pitchmen/women” truly feel about the situation. I suspect that combining one year’s income from 3 or 4 of them would outstrip the GDP of one country in Africa. And yet they continue to appeal to “common” America to open up the purse strings and give. Just seems a little disingenuous to me.
Which leads me to a question. Is it the cause, the pitch, or the show that leads people to give? In development we often quote the phrase, “People give to people not to projects.” But how does that play out in this case? Are people giving because of the images they see on tv or because of the celebrity pitch?
Which leads to another question. How do we in the non-profit world truly feel about the celebrity pitch? A number of organizations use them to great effect. But where do we draw the line and say, “Put up or shut up!” Where is the break even point between the value of their giving and the value of their name associated with a cause?
Okay, I am done ranting for the day.