Random Thoughts on Life and Work

May 1, 2008

Back to Basics

Okay, this should be easy.  Simple attention to detail.  But how often do we skip a simple step and end up looking like complete morons?

I received a postcard in the mail today here at work.  In fact, we received 10 of them.  A consulting company marketing themselves as a grant writing and funding consulting service.  But they blundered.  They had our address attached to 10 different individuals and companies.  I assume that something went wrong in their mailmerge process.  But apparently nobody thought to do any quality checking on their mailing.  Or on their data entry earlier.  Not a good way to build confidence.  Or a customer base.

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