Saw a funny one the other day.
I was out shopping at the local mega-mart and passed a shelf with peanut butter on it. One of the brands for sale had a front label that said in big bold font – 100% ALL NATURAL PEANUT BUTTER. Then in a smaller font in a breakout bubble – MADE WITH SEA SALT.
So wait – is it 100% natural peanut butter or is it peanut butter with sea salt?
Or maybe it should be pure peanut butter with added sea salt?
Words matter. As does spacing and punctuation. Design and choose wisely.